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Business Plans and Trends

SWOT Analysis

SWOT analysis is a structured method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.


Forecasting is a planning tool that helps management to project the uncertainty of the future, relying mainly on data from the past and present and analysis of trends.

Growth Rate

The amount of increase that a specific variable has gained within a specific period and context.

Risk Analysis

The study of the underlying uncertainty of a given project. Risk analysis refers to the uncertainty of forecasted future cash flows streams, the probability of a project's success or failure, and possible future economic states.

Return on Investment

A performance measure used to evaluate the efficiency of an investment. It can also be used to compare different investments. To calculate ROI, the return of an investment is divided by the cost of the investment.

Balanced Scorecard

A performance metric used in strategic and finance management to identify and improve various internal operations and corresponding external outcomes.

Economic Value Added

A measure of a company's financial performance calculated by deducting cost of capital from its operating profit.